Observations from RIAS program in USA for alumni, senior editors

It began by seeing Obama, and ended talking to the Crisis Communication Manager of Harvey Weinstein. What a program and what a truly fantastic week! This RIAS Alumni Program in New York has exceeded my expectations by far. I’m on the plane to Berlin, but would actually prefer to continue my time in NYC. The energy of New York, the intensity of the new impressions, of the people and their interesting talks paired with the pace of the city demanded and encouraged me. I have to thank RIAS for this incomparably good program, which has broadened my horizons and will certainly inspire me in the long term.  I was also impressed with the energy of our group of veterans, if I may put it that way. Cool, nice, experienced and well-trained journalists, all of them incredibly curious and thirsty for knowledge, and their joy in the program could be felt every day and into the late night. To all of you: Thank you very much. My advice to all the other journalists who are reading this now and who are not yet part of the RIAS circle: Apply and get involved in this network. In short: RIAS inspires, informs and you surely benefit from being a part of it!  

Petra Gute; rbb Fernsehen Berlin/ARD: “New York’s making a comeback – get on board” we read on a poster in the “Long Island Rail Road”, which took us, fresh from Berlin at JFK airport, straight to an “early voting campaign rally” with Barack Obama and the governor of New Jersey (and former USA ambassador in Berlin) Phil Murphy through the city to Weequahic Park in New Jersey. What a spectacular start to an intense, jam-packed, unforgettable week of thr RIAS alumni program in New York!  We were among the first to get back in to New York, after a year and a half of the Covid19 pandemic that inflicted severe wounds on the “Big Apple.” These wounds could still be felt everywhere, not only in the many closed stores in the city or the many American journalist colleagues who still work from their home offices. We learned more about the other great wound of New York

 that still hurts so many: Gordon Huie,  surviver of 9/11 at the site itself, led us through the “9/11 Tribute Center” recalling how he had patched up many wounded people that day as a first-aid doctor, and how he learned on the evening of 9/11 that his sister Susan had died in the World Trade Center. He’s still traumatized, and he’s going to die soon himself, he says, struggling to breathe: the dust he breathed in lower Manhattan that day probably caused the cancer in his body. For me, 9/11 will now forever have two faces, the one of Gordon and the one of his sister Susan.  In general, all the people 

we met in New York, brought us closer to the city and offered us so many, different perspectives: first and foremost, Frieda Vizel, who took us on her very private tour through her old home, the Hasidic, Ultra-Orthodox Jewish Williamsburg. Or Alina Cho, who talked to fashion entrepreneur Tory Burch at the MET Museum, again showed us another side of the U.S. that involves a lot of money, and from Juda Engelmeyer, crisis PR consultant (to Harvey Weinstein, among others) we learned how dirty the movie business in Hollywood really is. Then there was our meeting with the young journalist Tiffany L. Zeno from NBCUniversal and the charismatic Reverend Dr. Calvin Butts at the “Red Rooster” in Harlem, where we learned so much more about everyday racism in the U.S. and the lives of African American residents. We also met with our many great American journalist colleagues like Adam Reiss (Thanks Adam for all your effort and your many great ideas!), Michael Gargiuolo, Clare Toeniskoetter and many more! We could never have managed and organized such an incredible program and the really great thing about this RIAS Berlin Commission Alumni Program in New York is that we got to experience all this together with so many wonderful, experienced journalist colleagues from all over Germany. In addition to the many connections in the U.S., the RIAS Berlin Commission program also creates a large, intra-German network of journalists. From my very first RIAS Berlin Commission program 21 years ago, lifelong friendships have developed, we have experienced together how our children were born and are now slowly growing up, we have followed each other’s professional careers, and we have always shared memories of our time together in the U.S. in October 2000. This week in October 2021 will be just as unforgettable! I just can’t get enough of this city. And of America.  Which I was able to get to know so much better through these programs. Thank you, RIAS Berlin Commission, for this great gift!  PS – Here is a story on NYC that Petra Gute did for RBB TV.

A deep dive into the Hasidic world – definitely my highlight of the 2021 alumni program. I loved that Frieda shared her story with us and answered all our questions so openly. As an outsider and a woman, it was – and to a certain extend still is – hard to grasp why so few women follow her example and leave the community, but at least I understand Hasidic life much better now than I did before. I am really glad I got to take the tour, it gave a unique insight. Thanks again Frieda – and thank you RIAS!

The program was like the Big Apple itself: exciting, diverse, colorful, stunning, fast-paced, unique, truly unforgettable. It was a journalist‘s dream come true. RIAS opened doors, allowed inspiring glimpses behind the scenes of the Big Apple and introduced us to many fascinating personalities. All of them were inspiring, each had unique stories to tell and interesting views to share. I was glad that they gave me an idea of how New York ticks. Now it is time to reflect. And wondering what I will remember looking back in ten, twenty years, there will be one encounter I will never forget: Gordon Huie who was affected by 9/11 in three ways: he is a survivor, rescuer and he lost his sister Susan in the attack. I was touched by his strength, positive attitude and gentleness. He asked us to share his story as one example of thousands to keep the memories alive – and I will, do along with many more special moments from this exciting trip! Thank you, RIAS! 

New York is always special. But coming to this city now, 20 years after 9/11 and at a time when it is just slowly recovering from the pandemic it suffered so much from, was very special. And through our great interlocutors, we were able to witness this process of recovery live. Many issues were familiar to us, but it was through the people we were able to speak with that they really took shape. The conversations with the Reverend of the Black community in Harlem, the drop-out from the ultra-orthodox Jewish community in Williamsburg, the relative of a victim of 9/11 or even the UN Ambassador will remain unforgotten to me, just like this amazing trip! Thanks to RIAS for the opportunity to experience it all like this

What a fantastic opportunity this week in New York was! It is always so stimulating to meet these many different people, to be in direct contact with them and to learn from them about so many different topics. I would never otherwise have been able to get such deep insight into these personal views and unfiltered, direct and highly relevant information. I always find it very inspiring to experience how people from other countries with another cultural background and socialization look at things in a way sometimes very different from what we are used to and know from our lives in Germany. And at the same time, to also see what Americans think about Germany. Thank you, RIAS for this amazing chance, for this highly valuable network and for all the memories and all the valuable information and insights I got during this alumni week in New York!

New York is slowly waking up from its Covid19 hibernation and RIAS was there – a week before Europeans are allowed to travel to the US regularly again. Even though many appointments were difficult to organize due to the pandemic, we joined an exciting program. Especially the appointments at The Amsterdam News, the Anti-Defamation League and 1014, where we met Ulla Schmidt, member of the Board of Directors, I learned a lot. After a long time without international travel for all of us caused by corona, it became clear again how important the transatlantic exchange is for mutual understanding.

A week with RIAS in New York- what a fantastic experience! Immersing myself in this metropolis of millions, which is struggling with the pandemic as dramatically as hardly any other in the USA. Together with 30 colleagues from German editorial offices, I had the opportunity to find out through many conversations how people in the Big Apple live with this situation, how they think, feel and cope with their everyday lives. Whether journalists, contemporary witnesses, politicians or artists – these encounters were an enrichment and a great experience for me. So many moments that remain in my memory and heart…Obama’s campaign appearance, Frieda Vizel’s tour of Williamsburg, Reverend Butts in Harlem, the touching tour with Gordon Huie at the 9/11 Tribute Museum… A thousand thanks to RIAS for such a great time! Once again RIAS has built a transatlantic bridge between American and German journalists.

Each RIAS trip is intense. Each one is special. This one was very special. Coming to New York at a time when the city is just trying to get back to a state of normalcy – despite all the wounds caused by Covid – was incredibly enlightening. A Covid testing station on every corner and Broadway on the mend. But what is Covid, in light of 9/11? For me, one of the most touching meetings on this trip was the visit to the 9/11 Tribute Museum and the very personal conversation with Gordon Huie. An encounter that was as painful as it was beautiful, because of his authenticity. These personal meetings, in contrast to the political background-conversations, are pieces of a puzzle creating a picture of the city and the country that you don`t get from a distance. I`m grateful to be a part of the RIAS Alumni Community!

What a great and inspiring week with such wise and moving people. I’m so glad to have had this experience. George W. Bush was still president when I was in the USA with RIAS for the first time 14 years ago.  Racism was a big issue back then.  Few seriously believed that a young black senator from Illinois would win the presidential election just a year later. A lot has happened since then. On this trip, we spoke with Reverend Calvin O. Butts and WNBC Producer Tiffany Zeno in Harlem about how the country has changed. It was an impressive conversation and, at the same time, a frustrating realization.  Racism is still the same big issue in the United States as it was back then, maybe even more so. In Harlem, Obama is not seen as heroic as so many Europeans consider him to be. He has disappointed many in the black community. Trump has polarized the country even more. Reverend Butts impressed me by how he continues to fight for radical change. Giving up is not an option. Thanks, RIAS, for this fascinating and exciting week.

This was REALLY a deep-dive into New York City! A city slowly recovering from Covid19. There are free testing-stations all over the city, most of the people wear face-masks both on the streets and trains – and in every restaurant our proof of vaccination was very accurately checked. Now used to these restrictions, they couldn’t stop us from having a fabulous RIAS alumni week in this great, city, meeting so many different people – each of them fascinating in a different way. Starting out with “No. 44“ –  Barack Obama – at an election campaign event in New Jersey, followed by Reverend Calvin Butts, talking to us on the troubles, especially for the people of color living in Harlem every day. The “Grand Finale“ was meeting with communications expert Juda Engelmayer on Friday: The only guy in the US (besides his attorneys), who is in contact with imprisoned Hollywood-mogul Harvey Weinstein nearly every week! Engelmayer tried to explain the “Weinstein Case“ to us from his perspective. This made it clear to many of us that it’s always worth it to at least try to change perspective, in particular, as a journalist! All in all, the most interesting part of this program for me was the tour of “Hasidic Williamsburg“ with Frieda, who was married to an Hasidic Jew, but got divorced (which is nearly impossible in the Hasidic community), and left him and all her family together with her son, to lead a free life: Extremely fascinating, how people in this part of Brooklyn still live like they did a hundred years ago – just a few blocks away from other “Williamsburg Hipsters“. New York still can be a place for everyone – as long as they can afford this costly place. The prices in New York were even higher than they were before Covid19. Special thanks to RIAS for all these great experiences – everything packed into just one week. Perfect!

Great, interesting, impressive, powerful and exciting – these are the first words I think of after this week. We had the opportunity to meet a lot of exciting people: Reverent Calvin Butts talked to us about the situation in Harlem and the challenges of Covid to his community. We met Frieda – who walked with us through Hasidic Williamsburg. And we listened to Gordon Huie at the 9/11 Tribute Museum. He is a survivor and rescuer and told us his story in a very touching and personal way. Those were just three of the highlights of the week. RIAS opened the door for us to enable many conversations that allowed us to take a deeper, more differentiated look at American society. Although there are always opportunities to expand your horizons, the exchange between journalists is particularly valuable – not only among the German participants, but also between American and German journalists. All of this enriches my work and my life – thank you RIAS!!

Sitting on a train back to Cologne, I feel so full – with impressions, feelings, news insights, thoughts. Each time you get to New York, the city offers you so much of all of those things. I thought I knew about racism, but then we talked to Tiffany Zeno and Reverend Butts and their experiences every day. I thought Ihad heard so much about 9/11, but then we met Gordon Huie and listened to his story with tears in our eyes. And that is exactly what makes the difference: talking, meeting people, exchanging views, feeling the atmosphere. I have been to New York several times, but never walked 6th Avenue in the middle of the street, still having that gospel from the service we just attended in my ears. What an intense and rewarding week! Thank you for everything RIAS.

RIAS has always been a great opportunity to get incredible insights into the complex US society. Bringing German journalists to all parts of the country provides them with so many occasions to talk, to contribute, to exchange and, by that, to hold up the transatlantic ties.  This trip was the first that brought German alumni back to the States since the start of the pandemic and it exceeded even the highest expectations. Not only did we see Barack Obama just two hours after landing, we also talked to Harvey Weinstein’s (crisis-) communication manager, met famous Harlem Reverend Calvin Butts who talked on issues of racial justice and the challenges of Covid to his community, listen to the compelling stories of 9/11 survivor Gordon Huie (whose life turned upside down that day), stroll through the Chassidic neighborhood of Williamsburg led by Frieda Vizel, who left the community but kept ties. I could go on! In short: New York showed how much energy and strength it has, even though it’s been the US city that suffered most from the pandemic. This place is just incredible, inspiring and full of stories. And RIAS Berlin Commission provided an inspiring program – as always. This time enriched by the spirit of the ever-growing alumni network of American and German journalists. Surrounded by all these great and talented colleagues, I felt in the perfect place. We all benefit from each other and bring progress to our common journalistic goal: telling real stories of real people – through actually meeting and listening to them and, by that, improving the understanding of each other. Here is a story that Vladimir Balzer did for Deutschlandfunk radio on New York.

The variety of the several meetings was impressive; experiences were enormous. From the black community and the talk with Rev. Calvin Butts about ongoing discrimination to the closed Hasidic community in Williamsburg and the guided tour there with Frida Vizel. From the emotional testimony of the triple 9/11 victim Gordon Haie to the crisis manager and friend of Harvey Weinstein, Juda Engelmeyer. From the German UN ambassador Sautter (deputy permanent representative at the UN) with his open judgement to the former FBI agent Peter Donald and the citizen App. It will take time to digest it all. This intense week shows once again how important the RIAS Program is. Even in these pandemic times, it was possible to have this exciting program, even before the US officially reopens. New York is waking up again and we were able to witness it.

And all that JAZZ!!! So, now the one-week trip to New York City is coming to an end. I am sitting at Newark International Airport, waiting for the flight back home to Frankfurt. Slightly exhausted after an outstanding week, a bit gloomy with having had to say goodbye, yet looking forward to being back home soon – and, finally, full of impressions. I am asking myself, “What comes first?”, and find it hard to say; so many interesting people, places, encounters, discussions. My personal favorite was probably Gordon Huie. His story of 9/11, his heart-breaking grief losing his beloved sister Sue, and finally his own health suffering from the dust of the collapsing towers: I can say for sure that I am never going to forget that decent, calm and friendly man. I was comparably impressed with Frieda Vizel’s extraordinary biography, combined with being confronted with the utterly exotic life in ultra-orthodox Williamsburg. This really was like catching a glimpse of a completely different world, perhaps even universe. So those are the heavy weights of my trip, but of course there are also lighter ones…The legendary Schweinebar reminded me a good deal of what life was like before the pandemic. Finding a jukebox featuring my all-time favourite band Manic Street Preachers (Welsh and thus in the US widely unknown) in Manhattan – of all places! – was positively verging on a world wonder. Last but not at all least, there is New York itself: This amazing city with its lights and glimmer gives me a kick whenever I visit it. I love simply strolling along taking pictures! As a tied-to-the-desk editor who rarely travels, I have to say that these opportunities which RIAS offers really broaden my mind – so thanks to all you folks for making this trip unforgettable! Wish I had a selfie with the whole bunch of us – now it has to be Brooklyn Bridge filling in for you!

How many impressions fit into one week? New York always asks you this question – but in the midst of a pandemic, and after lockdowns, standstill and crisis, I realize that everything felt a bit more intense, outstanding and challenging in this city: 9/11 survivors, ex-Hesidians, ex-FBI, communications professionals, human rights activists, Goethe employees, pastors, journalists, designers, the people on the streets, in the stores, in the parks, bars and restaurants. All in just one week. Wow! Thank you RIAS for a special experience, a return to normality and the feeling of being back, somehow. And thanks to the great RIAS 2021 alumni group.

NBC, New York Times and Wall Street journalists, United Nations and German diplomats, a 9/11 survivor and a Hollywood mogul’s PR manager, stakeholders in the African-American and Jewish communities – just some of the amazing encounters I experienced during the RIAS alumni program in New York City. It had been my dream to return to the United States for a long time. The German-American RIAS Berlin Commission made it come true. The program gave me unique insights into U.S. culture, politics and the transatlantic relationship which I’m going to benefit from at work. An inspiring week with a great group. These special moments will last for a lifetime.

Having lived and worked in the US for 3 years now and having travelled to New York fairly frequently, I was particularly surprised to see the city from a different angle and learn so many new details that I wouldn’t have without RIAS. For me, the program has always been about getting to know a different side of America, and the Alumni week stood up to that expectation, be it in talks with Harvey Weinstein’s communication advisor or meeting Hasidic Jews in Brooklyn. One of the best aspects of RIAS is the transatlantic Alumni network of truly enthusiastic German and American journalists, that has been ever-growing over years. What a unique chance to meet many of them in one city. I will take many new impressions, contacts and story ideas back home to Washington.

Coming to New York with RIAS this time felt like emerging from a bubble of numbness. Still mostly working from home, it has been a long time since I was last around so many people and got so much input. Walking through Hasidic Williamsburg with Frieda, listening to Gordon at the 9/11 Tribute Museum or talking to Reverend Butts in Harlem were just three of many highlights. Apart from the official schedule, it was the little unplanned encounters that made this trip special: The ferryman telling me how he went back and forth all day on 9/11, saving people but also helping a man who desperately wanted to go to Manhattan to find his wife and child. Although the ferryman wasn’t allowed to take anyone back to Manhattan, he finally agreed. Only minutes after that man got off the ferry in Manhattan, the second tower collapsed. The ferryman felt guilty, but after two awful weeks the family came to see him – they had all survived. We have all read about these things happening, but listening to someone in person still is very different. I‘m grateful to RIAS for being able to experience this jam-packed, tiring but inspiring week.  So, although the Jaume Plensas sculpture on the Hudson river waterfront may suggest that Manhattan should stay quiet, I certainly enjoyed the noise.

What a week! Despite the ongoing pandemic, we had lots of interesting appointments – already making the first two days feel like an entire week: We met fellow journalists at NBC, WNBC and from the New York Times Podcast ‘The Daily’, as well as in Harlem at the New York Amsterdam News. A 9/11 survivor shared his very personal story of how he had experienced the attacks and how they completely altered his life. Plus, we got to take a guided tour through the Hasidic neighborhood of Williamsburg, which was one-of-a-kind. The alumni week in New York was inspiring in many ways: full of input, interesting talks and new friendships. I am very thankful that I got the opportunity to take part and share in this wonderful experience. Thank you, RIAS! Keep up the good work of bringing together US and German journalists to broaden everyone’s horizon.

A week in New York. To be honest, the RIAS Alumni trip to NYC in the fall of 2021 felt so much longer; because of the great input we had the chance to get every day: from great insights into the culture of the Hasidic community in Williamsburg – a restricted life surrounded by the dazzling metropolis – meeting with the PR advisor of Harvey Weinstein, to the chance to find out more about the world of Broadway from a true Broadway performer and singer. I really appreciated the chance to experience the city for the first time since the pandemic began to see how it has recovered. Thanks so much for these exciting, inspiring and charming days in the “city that never sleeps”. Thank you RIAS.

It’s the people that make a difference. The people we met in New York City told us their stories and gave us their perspectives on life in the United States. They helped us understand and hopefully also explain to others why things sometimes appear to be so different here from a European perspective. It’s such a gift to meet all these special and hospitable people during this RIAS program. To get the opportunity to gain insight into so many exciting and surprising aspects of US society, media, business, politics, religion – you name it. One of the most impressive encounters for me was to talk to a 9/11 survivor and rescuer who explained very personally what he had experienced and what severe impact this has had on his life every single day since then. “I still see it, I hear it, I taste it.”, he said, describing the moment when the first tower collapsed and the poisonous and destructive wave of dust and debris covered him and everything around him. The RIAS program enables a big step to be taken in the direction of mutual transatlantic understanding and makes the US much more personal, visible, understandable. Thank you, RIAS, for having me as an alumnus. I consider myself lucky to be a part of your community. It is a “win-win-win” for everyone!

This is me on “SUMMIT One Vanderbilt”, feeling slightly dizzy at this height, which allows me a new perspective on a world I thought I knew. I made similar perspective-changing experiences on every single day at RIAS by listening to Reverend Dr. Calvin Butts, who gave a historical overview about the instruments of racism – housing and medical issues to dominate POC, methods, I have never heard about before. There was Tiffany Zeno, a brilliant Black colleague, describing the effect of racism on her work ethic. The credo “failure is not an option” made unambiguously clear how exhausting it is to be black. Then, there was the opposite, the Hassidim who refused to fulfill the expectations of western society. The tour that Frieda, a former member of the Satmar-Hassidim, was breathtaking. The impact of the Holocaust seemed visible, and it reminded me that there are two kinds of freedom. “Frei von etwas zu sein“ or “frei sein, etwas zu tun”. There were glimpses of hope for a change.  Supported by a mostly female team, Senior Producer Clare Toeniskoetter from New York Times created the world’s most successful podcast “The Daily”. It was such a fabulous moment when Clare explained how the project became so successful and what kind of mindset it took to get there.  There was the PR Manager Jude Engelmayer who calls himself a “truth doctor”. His eloquence and method of looking for weak spots in journalists’ work to control and change narratives of “bad guys” into stories of “vulnerable individuals” were impressive. It reminded me how conscientiously we should do our work as journalists. As journalists, we need insights from people like Jörg Schumacher from the Goethe Institut, Michael Fatica, Gordon Huie, Scott Richman ADL, Lou Charbonneau UN, Alina Cho to give us an idea of their work. Thank you all. But the biggest “Danke” goes to Adam Reiss from NBC who put this great program together and to Erik Kirschbaum, who did a great job in setting up moments in which we got the idea that things can work differently. Perspectives which sometimes cause a slight dizziness. 

What a week, what a fantastic time! Just back from vibrant Nairobi with a few days off inbetween I started directly to New York. I have  been there several times, but I’m always fascinated. It is so colorful, so progressive, so diverse … I could stay there for months. This single week was so fully packed – with such impressive people. First of all, I will never forget listening to Gordon at the 9/11 Tribute Museum: „I don’t need a script, I livedthrough it“ – he told us. And I felt it. He was terribly affected through the loss of his sister, Susan. But he survived when the first tower collapsed. Even the Williamsburg Tour with Frieda was impressive – It’s such a different world.  I’m so grateful to RIAS for the chance to meet all these peopleand to connect with colleagues. I will go back with a lot of new ideas, impressions and contacts. I am grateful to be part of the RIAS Alumni community!

The view says it all. This is MY city now. On a 2nd thought – no, of course it’s not. New York has so much more to offer. I hadn’t been here in more than 20 years, and it was great to be back – to be together with a really interesting group of alumni and to meet people I would not have met without this RIAS program. Be it through cultural, political or social appointments or speakers – the program offered great insight into the city but also into the American “way of life, which you never can learn enough about. Cheers from Manhattan!

As journalists, we deal with news from the US every day. But during this week, that news became alive. This RIAS alumni trip was a deep dive into American society. First and foremost, this was made possible by all the interesting people that we met. It is different hearing about racism in the US through a first hand account of someone who experiences it on a daily basis verses simply reading about it in the news. It is different seeing the images of 9/11 on TV verses talking to a person who was at Ground Zero on that day and who saw all the horror with his own eyes. Walking through the Hasidic neighborhood of Brooklyn with a former member of that community or getting insights from an actor into life on Broadway after Corona. RIAS made things like this possible and brought people together to create opportunities to meet and exchange real-life experiences. What do I take home from this trip? A lot of information and inspiration that will last a long time.

 Philipp Eins, freelance radio/podcast Berlin: The US is always ahead of us Europeans when it comes to digital media development. What can we learn from the New York Times podcast division? Which digital formats will prevail? Urgent questions for me as a freelance podcast producer. And exciting insights that the RIAS program offered. It’s great to be part of this network!

The new RIAS Alumni Program in New York has not only met, but entirely exceeded my expectations. Meeting great speakers like Rev. Dr. Calvin Butts and David Harris, listening to the 9/11 survivor and helper Gordon Huie and taking part in a guided tour throughout the Hasidic borough of Williamsburg gave me in-depth insights on the current social and political issues of the US. All of this complemented by the networking both with American and German colleagues: what a great personal and professional enrichment!

Soon, a small, red Isetta vintage car will be painting the streets of downtown Manhattan. The owner is Markus Koch, who we visited in his Brooklyn office with RIAS last week. Markus is a German Wall Street Journalist, living and working for more than 20 years in New York City. He is hoping to snatch up some new interview partners, such as big financial players and company bosses, with his extraordinary car. The RIAS fellowship offered us the opportunity to learn more about Germany’s role in the United Nations. Executive ambassador Sautter emphasized the necessary perseverance to keep diplomatic conversations alive. Further, we had an impressive encounter with the crisis communications expert Juda Engelmeyer, who currently works for disgraced Hollywood mogul Harvey Weinstein. Reflecting on my week with my RIAS fellows, the single week feels like ten weeks of experiences gained. We had enriching insights into the day-to-day routine of our American colleagues. And there was time left to enjoy the multifaceted city of New York. Thank you very much, RIAS, for this unique experience!